Jeremy T. James March 24, 2020

The Market Anything Strategy

In our last post titled, “The Number One Strategy for Successful Online Marketing,” we shared the 7 things that every successful online entrepreneur and online marketer builds.

This post is all about how YOU can begin to put this into action yourself, and join those who have unlocked the key to start winning the marketing game.

It’s not some pipe dream! Really. It’s a specific strategy. And you cannot fail if you implement it. Yes, I said cannot, and that is true for those who stick with it and get all the pieces in place. Why? Because the very nature of the strategy allows for clear, incremental progress toward your desired result, which is your income target, with constant feedback on where you’re at. This is much like what you see on the dashboard of your car. Once you have this in place you just steer. You no longer have to worry about how the car operates any more.

For a refresher, here’s what every successful online marketer has in place…

They…

  • Number 1…they build a list! Everything leads back to this.
  • Next, they set it up so relationships are growing through automation as well as organic growth.
  • Then they automate the marketing and sales and support systems.
  • Using Cashflow optimization, they incrementally increase what they earn per lead and customer.
  • Also, they have multiple streams of income generated on the ‘back-end’ (which means automating more offers being sold to the same list who already have a relationship with them, trust them and like them).
  • Finally, they continue to track what they earn per lead and customer.
  • All done by testing, re-testing, and incrementally increasing what they earn per lead through additional affiliate offers or their own products.

When you know how to do this you can literally hit very high income targets predictably and consistently.

To be VERY clear:

If you’re not doing each of the above you’re not marketing in a way that guarantees success. You can’t create reliable, scalable results without all of this list in place.

But if you implement the above correctly, you can pretty much write your own ticket. Once you master a few specific tactics to implement the strategy that is…

So, where do YOU begin?

There are only TWO OPTIONS if you’re going to put a marketing system together (and yes, that’s exactly what this is — your own marketing system).

You either:

1. Set this up on WordPress (which we can help with) or Build your own series of Web Pages (or hire someone to do that)

2. OR, you can use a hosted solution like Clickfunnels or Kartra

* I recommend Kartra over Clickfunnels or Leadpages or GroovePages. We’ll discuss why in a different post. For now, let’s make sure you understand how this all works *

The Most Basic Marketing Funnel

If you understand this Marketing Funnel, you can skip down to the next section…

The Basic Marketing Funnel is what allows you to automate the initial marketing and sales process. I know some of you have used marketing funnels that were provided to you by a network marketing company or “money making system,” but as you’ve learned these rarely work “FOR YOU” even if they worked for others before you. We’ll discuss exactly why that is in another upcoming article titled, “Why Most Marketing Systems Don’t Work.”

I know a lot of you understand the basic marketing funnel, but not everyone does. So let’s start here:

1. You need a lead magnet.

This you offer to people for free (or free with postage if it is shipped) in exchange for their email address. You want their email address so you can build the all important list! You need their email to deliver what you promised, and this also puts you in a position to sell other offers later, but only after providing value (more helpful stuff) to your list over time. All of which can be automated.

Multiple Income Streams Is Key…

Whether you realize it or not, putting ongoing multiple offers in front of your email list is where the big money is being made online. From Jack Canfield to Bob Proctor, onto Brendon Burchard and myself, it’s what increases what you earn per lead… giving you the resources to pay for ads and free up your lifestyle, while helping those on your list find things that help them get what they want.

Whether you’re in network marketing, affiliate marketing, or selling your own coaching, consulting, courses or products of any kind online, you can’t succeed at marketing online without all this in place.

I’m sure you’ve entered your email into many ‘opt-in’ forms to get something free. That was a lead magnet you entered into to get what you needed at the time. Typically you’d have to create the lead magnet on your own but we have solutions to create this for you. This can be a free webinar, video, PDF download, or anything that your audience would want access to. If your audience is in nutrition, it would be related to health or wellness. If you’re wanting to attract real estate investors, it would be free information they’d be interested in. We’ll return to how you create a powerful lead magnet in an upcoming post.

By the way, if it is a product that is free plus shipping, then that first offer adds to the revenue you generate and helps pay for your advertising. Like I said, if you don’t want to create your own product, then another option is affiliate marketing. Where you sell someone else’s product to earn revenue and add additional free value of your own. More on these options later.

2. You Setup a Lead Capture & Thank You page

The Web Page you entered your email on was called the lead capture page. That is where you present your valuable lead magnet. The page you then land on, confirming the email was received, is often called a ‘Thank You’ page. These pages allow you to ‘automate’ the marketing and lead generation process. It all works behind-the-scenes while you sleep, are working on other things, or doing whatever else you might want to do. The marketing funnel is the key to gaining the leverage you need to market successfully as well as to have some eventual time freedom in your day once it’s all in place.

How does this work? Funnel building sites allow you to integrate web pages, forms, automated emails, lists of tagged leads (you track what they have purchased and more), follow ups and even members areas you manage access to automatically. There is a whole world of options and people who love to build funnels. So, even if that sounds daunting to you…there are options to get templates that you simply change the links and names to your own. It can be very simple…or as complex as your technical skills allow.

3. The Sales Page, or many Sales Pages, are a Key

This important page may be self explanatory. This is the Web Page designed to present the offer and where the purchase is made. Even if your initial offer is free, you have to present a valuable offer and sell that to new people who do not trust you yet. More on this later. What this allows for though is sales automation, which is key to the entire strategy. This is how you literally get to “make money while you sleep.” Millions of people are leveraging this online today.

Presenting tied offers (increasing cost for higher value products or services) will allow you to collect additional revenue from a portion of the initial customers. Some may have already heard of you and trust you, others are able to recognize value when they see it and buy right away. Obviously the goal is to build your list, but these additional high value/larger ticket items will increase your lead value and allow you to spend more on advertising.

4. Additional Landing Page(s)

Additional pages will comprise a complete marketing funnel, such as the page people land on after they purchase. And there may be other pages that present more offers before someone completes the first purchase (referred to as upsells and downsells) as discussed in step 3. There may also be other pages people see after clicking on a link in one of your emails, which might provide a video that gives them more value, and that can lead to other offers for purchase. The point is you must have a basic marketing funnel in place to automate the marketing and sales process and to do that your best option is to use either a WordPress blog or what we recommend is an all-in-one solution like Kartra.

Sound Too Difficult?

If you think this is all a lot to put in place you’re right. But you don’t have to go it alone.

In fact, we can literally give you our system that you can personalize as if it were your own. You can use marketing funnel templates designed for different markets and industries. You can use systems that already have the cash-flow links to sales offers built-in, along with the emails, lead magnets, with each of the marketing funnel pages already included.

You still need to personalize it so it’s completely yours, and you need to know how to drive traffic and manage it properly. This means knowing how to track your lead value (what you earn per lead) and how to increase your lead value to hit your income targets. But creating the system itself is no longer the hard part.

We can teach you how to drive your marketing system.

Once you have customized our system you may decide to branch out and build your own for your own products. We even have courses available on how to do this.

But first things first…

Here’s that list again of everything a successful marketing system has in place.

It must allow you to:

  • Number 1…build your list!
  • Set it up so relationships are growing through automation.
  • Automate the marketing and sales and support systems.
  • Use Cashflow optimization to incrementally increase lead and customer value.
  • Have multiple streams of income generated on the ‘back-end’.
  • Ability to track what you earn per lead and customer.
  • The knowledge of testing, re-testing, and incrementally increasing what you earn per lead through additional affiliate offers or your own products.

Having your own marketing funnel located either on your own WordPress blog or a system like Kartra allows you to do all of the above.

But here’s a fact:

If you don’t have your own marketing funnel system in place you absolutely cannot and should not be marketing. You can’t win long-term without it.

In upcoming posts, I’m going to hone in on these particular areas of the system so you understand what these are and how you do it right…

  • Set it up so relationships are growing through automation
  • Use Cashflow optimization to incrementally increase what is earned per lead and customer
  • Have multiple streams of income generated on the ‘back-end’ (which means automating the sales of more offers to the list)
  • Track what your earn per lead and customer
  • Test, re-test, and incrementally increase what they earn per lead

I’ll soon be sharing my own training on this entire process. One of my mentors, Mike Klingler, said I could share access to his free two hour class that will really dive deep into the lead value maximization concept, ensuring once and for all that you get it. It was part of the training that really opened my eyes. This information is life-changing! It certainly changed my life and I’ve watched up close as it changed the lives for hundreds of others across the industry.

Continue on to Lead Generation and Sales Automation that Scales

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