The Number 1 Strategy for Successful Online Marketing
There is only ONE online marketing strategy. REALLY.
Variation is merely perceived since what most marketers refer to are tactics, not strategies. Facebook ads, groups, chatbots, Instagram, YouTube, marketing funnels, webinar scripts—these are all tactics!
NOT one of those tactics work unless the universal online success strategy is behind it. The one strategy behind all effective campaigns.
The Classic Marketing Strategy
At the core is the same marketing strategy that existed in the days of Dan Kennedy and the popular direct mail marketing, or technically any marketing that existed before THAT. When a person started small, generated a profit (or broke even on the ads upfront) so they could then scale and take the real profits later through follow-up with their list.
Marketing Without Paid Prospecting Is NOT an Option
Most marketers don’t get it! And their results show it. No matter the home-based businesses, network marketing opportunities, affiliate marketing efforts, and even a lot of the struggling coaches, consultants, online course creators and the like usually miss the one key to it all. Some do stumble into it over time, through trial and error. Others observe well, and are able to model what other online entrepreneurs are actually doing. Some pay a small fortune to figure it out from mentors, but only through their higher end coaching programs where they finally reveal the secrets.
Russell Brunson, Steve Larsen, Brendon Burchard, Marie Forleo, Sam Ovens, Mike Klingler, Mike Dillard, Ann Sieg, and even the older generation like Bob Proctor and Jack Canfield — they all do the same exact thing. And it’s exactly what those who struggle don’t do. They apply ALL of these together…
They:
- Number 1…they build a list! Everything leads back to this.
- Next, they set it up so relationships are growing through automation as well as organic growth.
- Then they automate the marketing and sales and support systems.
- Using Cashflow optimization, they incrementally increase what they earn per lead and customer.
- Also, they have multiple streams of income generated on the ‘back-end’ (which means automating more offers being sold to the same list who already have a relationship with them, trust them and like them).
- Finally, they continue to track what they earn per lead and customer.
- All done by testing, re-testing, and incrementally increasing what they earn per lead through additional affiliate offers or their own products.
If you’re not doing that yet, THAT is what you need to learn how to do.
I’d love to show you how each step works. Watch for my training coming soon…but for now, get in touch and I’ll help you get started.
Step Number 1 – The Secret Marketing Tool
The best all-in-one solution to put all this together is NOT Clickfunnels any more. It’s Kartra. I share more on this in a future post, How to Market Anything.
One of my mentors, Mike Klingler teaches parts of this in a detailed 2 hour class here. He’ll break it all down to show the math on tracking critical details like your Average Lead Value, and exactly how all the top marketers increase that lead value through one or more Cashflow Optimization steps.
Continue onto the next post in this series once it is available: How to Marketing Anything
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