Generate Your Own Leads using a Method that Scales and Optimize Your Cash-Flow by Automating Your Sales Process

Mike Klingler (one of my business partners) discovered a marketing strategy by chance over 25 years ago that’s still being used today in most successful marketing campaigns you find online.

He was just getting started in business selling nutrition. He recalled learning about a strategy he heard about years earlier on a late-night infomercial. The guy on the informercial claimed that if you could create just one good classified ad — even if it just does a little better than breaking even — you could make big profits by placing that winning ad in hundreds of publications.

So Mike Gave It a Shot…

He started placing tiny ads selling nutritional supplements for kids in the publications most parents would see. He tweaked it until he found an ad that worked. And even though it barely made money, he started using that same ad across hundreds of other publications and it added up fast.

Soon after, he learned that even though the short-term income was great, what made it awesome was the mailing list that started growing. Many previous buyers, who knew him, liked the first product and that he could then market more products to without paying for more ads would buy again. This is where the big profits started rolling in…

Does that sound familiar? It still works that way online…

The concept still works as the primary success strategy online. You don’t have to make money immediately selling whatever it is you’re selling. Your goal “should” be…building your list at no cost to you over time. You make the money on the “back-end” with the list.

Not understanding this is why most people fail even if after a few successful product sales. They miss the key to this process and give up. Simply realizing that a winning ad, meaning one that you earn more than you spend and put those profits back into the ad to generate more leads, is the key. With that, you can then build in more offers to that list, where you would increase your lead (or customer) value. Set it up where you are making enough to cover all your living and business expenses, where you can then be in a position to really scale up.

Then you focus on multiple streams of income…

Online Influencers Use This Strategy

Every successful coach, consultant, course creator, influencer, author, speaker, affiliate marketer and entrepreneur using online marketing is employing the success strategy Mike and others have been using for years, first offline, then online.

Building a big list, Selling online, automating everything to scale up fast… it’s not a mystery. It’s a specific strategy. And it’s the same strategy every time. It doesn’t matter if you’re using Facebook, Instagram, chatbots, Kartra, Clickfunnels, webinars, whatever… if it’s working, it’s because this success strategy is in play.

One of the key components of the online success strategy is Cashflow Optimization. Without this, you are just shooting in the dark. There can be no consistent growth or reliable, predictable, cashflow without it.

The KEY to Successful Online Marketing is Cashflow Optimization

If you’re marketing but you’re not tracking what each lead is worth to you (Average Lead Value) then you’re literally flying blind. You can’t increase what you’re earning per lead with any element of control. You can’t work toward the zero-cost ad strategy (where sales are covering your ad costs). That means you really can’t scale up or know how to hit your income targets.

Without tracking Average Lead Value and employing cashflow optimization, you are clueless about how to improve results. And that explains how most people are marketing. No wonder so many fail!

Take Control So You Can Scale Up!

You simply cannot expect great results without tracking lead value and employing Cashflow Optimization so you can take control over making more and more money with each lead you have coming in.

The one who can spend the most to bring in a lead wins…

Therefore, lowering the cost per lead allows you to scale up faster.

Here’s a snapshot taken from a class my business partners created that lists out these Cashflow Optimization steps. These are the 5 ways to increase your lead value so you can take control of what you earn.

Again, to be able to implement this you need a marketing funnel system as we talked about in the previous article. I suggest using Kartra as your tool-of-choice because it has everything you need all in one place.

In our next article we’ll delve deeper into how you track your lead value and then incrementally increase what you earn with Cashflow Optimization.

Keep going as we walk you through it and you’ll be able to increase your cashflow with as much skill and control as you can drive a car.

Continue onto the next class in the series:

Read the previous article in this series: How to Market Anything.

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